Toni Black is the CEO of House of Black, a luxury lifestyle studio and sister company to Blacksheep. With over 25 years of global industry experience, she brings deep expertise in hospitality, lifestyle, and brand-led environments. Formerly Director of Interior Design & Partner within Blacksheep’s Luxury & Lifestyle discipline, Toni has led some of the studio’s most acclaimed projects, including St. Regis San Francisco, Noxe at W Barcelona, Prince de Galles Paris, Hyatt Regency Nice, and Linn House Scotland.
Driven by an instinctive understanding of narrative, space, and atmosphere—shaped through early exposure to art and design and formal training at Camberwell and Chelsea School of Arts, Toni is known for her clear creative vision and craft-led approach. Today, she leads House of Black in delivering highly considered hospitality and lifestyle projects across Europe, the Middle East, and Africa through an integrated approach to brand strategy, F&B, and interior design.